Because the word “informational” is an adjective rather than a standalone concept, its meaning depends heavily on the context in which it is used. The term most commonly refers to informational search intent in SEO or informational text as a literary genre. 1. Informational Intent (Search Engines & SEO)
In digital marketing and search engine optimization, informational intent describes a query where the user’s primary goal is to learn something or solve a problem rather than make a purchase. Roughly 80% of all daily web searches fall into this category. Informational Keywords and How to Use Them to Drive Traffic